This is a book review of Digital Marketing Analytics by Chuck Hemann and Ken Burbary. I think in today’s digital marketplace you got to have a better understanding of analytics. Without analytics, there’s no way to track progress of your digital campaigns, whether its SEO, mobile, social media, paid media. etc. Also, it helps explains […]

For a good number of years I’ve been managing two websites, a personal website that illustrates my work skills and a blog where I share my experience and knowledge of two of my passions, cyberculture and Hispanic marketing. Thanks to WordPress, I’ve been able to maintain both sites but lately it’s becoming very complicated especially […]

I’ve had my blog since 2009 and I never thought once of properly cleaning up my blog till this month. I started noticing the slow downs, drop in traffic and a huge influx of spam injections but just never had the time to take action but it needed to be done, much like a car […]

I’m not very good at math so I would assume understanding and developing code would be the same issue. I decided to take a web development course on Udemy called Become A Certified Web Developer. It is a collection of videos and lessons that covers the more usable codes in building websites from both the […]

Is Rey Luke’s daughter? Is Kylo Ren actually Luke Skywalker? Is Snoke actually Jar Jar Binks? Lions, tigers and bears oh my. Since the first trailer for Star Wars the Force Awakens was shown, the online world has been flooded with conspiracies, investigations and discussions about the movie before the movie ever came out. In […]

Did you ever get that feeling after seeing a particular feed on Facebook or Twitter that you might have read it couple of months ago? Well you’re not alone. I already started removing sites that I thought were really informative but evidently they might have run out of ideas to post so they are starting […]

I just completed two MOOC classes over the course of three weeks and I must say that it was quite refreshingly academic in keeping up to date on marketing today. If you don’t know what a MOOC is, its basically an online class that offers video presentations, assignments and real time quizzes. Once you completed […]

We’re living in the Millennial age where our children are able to access technology at such a young age. This is a good thing, children are able to understand technology, communicate, be creative and perhaps in the near future be inspired to create start ups, have careers as web and app developers, or be the […]

There seems to be a growing trend of parents forgetting their kids inside of hot cars. First thing first, how can you forget your kid inside of your car! Look, I understand that it can be a hectic day or other kids in the car are proving to be a distraction but how can a […]

Cecil the Lion has been a sensitive topic as of late. I’m sure a majority of us has never known about this majestic animal until we heard about his tragic death through illegal hunting. The social channels were hot with debates, comments, online petitions, hashtags and emotional arguments regarding not only about Cecil but the […]