The Latino community is definitely on the rise within the online media space. There are so many opportunities there that was difficult to obtain within the mainstream of television and radio here in the US. We exchange ideas, express opinions and offer opportunities within the community of diverse Latinos, whether it’s generational, cultural or national.
Recent reports point to Latinas being the fastest growing population segment in the U.S., currently representing 17% of 18-49 year-old females In the U.S.
This analysis does not just provide evidence that Latinas as being the largest growing consumer market today, they are significant because they position Latinas as a powerful consumer voice in both traditional and digital platforms. With U.S. Hispanics controlling over a $1 trillion in purchasing power, this leads to advertisers marketers drastically coming up with ideas to how to attract these media savvy Latinas.
If you have the idea and take advantage of the unlimited resources and tools that the Internet provides, then you can create your own Larino community based on common interests. One person that I know that provides such a community is Ana Lydia Monaco, the founder of the Latina Lifestyle Bloggers. She may it possible to create an online network where Latinas can share information on fashion tips, recipes, home decor, travel advice and more. Lots of this great content can be seen on this Latina lifestyle blog’s Youtube channel but now more can be viewed as they partnered up with MiTú, another network dedicated to providing the modern Latina information on health, beauty, food, family, home and pop culture to its more than 1 million subscribers.
Between MiTú’s vast subscribers and the Latina Lifestyle Bloggers popular online presence, Latino lifestyle content by and for Latinos is looking to become one of the more popular Latino networks to gather information from. Not only will MiTú be featuring content from the Latina Lifestyle Bloggers Collective, bloggers from the collective will be sharing MiTú’s original online programming with their millions of loyal readers, the perfect chemistry for a successful content provider.
If you have an opportunity, definitely check it out and become a member, even you can share your own tips and interests through blogging or videos.
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