At first I used to believe that the US is the birthplace of YouTube “rockstars” who influence the younger audience with their creative styles and presentations that reflects today’s pop culture. YouTubers such as Rosanna Pansino, Michelle Phan and Bethany Mota capture a large teen audience with their concept of fashion, baking and cosmetic surrounding today’s pop culture. The success of these young women proves that online media can definitely be an alternative to find mainstream success aside from television.
My interest on these YouTube influencers expanded beyond the US. What about in Latin America? Are there any of these stars that exist in Mexico? or perhaps Colombia? what about Brazil? Fortunately for me I happened to come across one particular person who is from Mexico but has a wide fan base in Colombia, Argentina, Ecuador, Chile, and amongst US Hispanics.
Her name is Miranda Ibañez and she was a former actress on a web series and is now a host of her very own show called The Crafty Show. In each episode she presents a Do-It-Yourself video tutorial that mirrors today’s pop culture and style. Budget-friendly fashion decorating and baking are mostly covered and if you see an episode, it’s not surprising that it attracts the younger audience, particularly tweens.
As a YouTube personality she definitely has a colorful character about her. Miranda’s personal style makes me think of an anime come to life, another element of popular culture from Japan. I like the fact that she successfully reaches out to her audience not just on YouTube but other mainstream platforms such as Twitter, Instagram, Google+ and Tumblr where today’s Millennials are engaged in. On average, her YouTube videos receives between 300,000 to over 1,000,000 views! Now imagine the number of followers on Twitter and Facebook as well and you got yourselves a celebrity.
When you have a chance, check some of her videos out. In the mean time, I’ll try and find other Latino YouTube sensations.
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