SEO or search engine optimization is a complicated beast to conquer. It’s organic in nature, you have to adapt to new changes and strategize the content in order for your site to be searchable. SEO is definitely a challenge now imagine trying to achieve SEO success in Spanish!
Doing SEO in Spanish takes alot work because there are alot of regions and dialects you have to study and research in order to satisfy the search engines of Google, Yahoo and Bing but the adoption rate of Hispanics and US Hispanics interacting online is growing at a fast pace and it continues to grow. One has to be familiar with the current trends and case studies that has been accomplished. Let’s take a look at some of the general information below. A special thanks to Anna Pons-Barber and Jose Saldana of Covario in presenting this information.
US Hispanics over index on digital behaviors
US Hispanic Market
Spanish speaking power in the US
Why invest in Hispanics
Getting brands build empathy for Hispanic demographic.
346% visitor improvement over 6 months of SEO localization.
Why are we seeing content in Spain?
Are markups right for me?
Structured Data & Semantic Data optimized for mobile search, voice search & conversational search.
Writing content for Spanish language
Link building should focus on your market.
Of course this is just a start of what I am researching on, but if you have any of your inputs please share.
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