Soccer has always been a global sports phenomenon. It not only brings the world together but also diverse cultures, all with the common love for the sport of soccer or “futbol” as it is called in our neighboring Latin American countries. With soccer season heating up, AT&T partnered with the very popular Latin Grammy award duo, Jesse & Joy, to produce a music video that helps promote soccer as well as the culture and history that surrounds it through the Corazón de Campeón campaign.
The song is a dedication to the Mexican National team fans in the U.S., with the goal to further ignite the passion for the sport and show that soccer has no language or culture barriers and since then, the song Corazón de Campeón has been downloaded nearly 8,000 times between iTunes downloads and free promotional downloads on the Corazón de Campeón main website. It has also been played in exhibition games across the country and was performed live for the first time at Hispanicize, the annual Latino trends events for media, social media, marketing and music. As you watch the music video you can see that it presents historical scenes of players entering the field, which were shot earlier this year in Barcelona, Spain. The music video opening images portray the Aztecs, Revolutionaries, and the Barber scene celebration were shot in México City.
Jesse & Joy named the song Corazón de Campeón because they consider all soccer fans “champions at heart.” Just like their star players, they are fighters and don’t ever give up. They always go after their dreams. With this campaign, Jesse & Joy and their friends at AT&T, hope to celebrate the team’s and the fans’ everyday victories. AT&T has a longstanding relationship with the Mexican Soccer Federation (Federación Mexicana de Fútbol, FMF). AT&T first became an Official Proud Sponsor of the Mexican National Team in 2005 in an effort to engage with fans passionate about the sport while showcasing the brand and its products.
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