This blog post will cover the second day of sessions that I attended at the 2010 Hispanic PR and Social Media Conference, the second half of Day 2 I’ll post soon.
Multicultural trends will disrupt some business while opening new opportunities for others
ROI’s Hispanic Distribution.
Measuring coverage quality.
Social media conversation tracking.
Using multivariate linear regression modeling.
Measuring ROI for social marketing campaigns
Insight: Latinos desire recognition for their pride of strong work ethics and constant pursuit of progress.
Public Relations in the Web 2.0 World.
Content equals your story.
Video and social media.
Video online distribution.
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