This is a book review of Digital Marketing Analytics by Chuck Hemann and Ken Burbary. I think in today’s digital marketplace you got to have a better understanding of analytics. Without analytics, there’s no way to track progress of your digital campaigns, whether its SEO, mobile, social media, paid media. etc. Also, it helps explains to your employers and clients how their business is doing and helps them decide if they should rework their strategies or re-budget their expenditure.
This book offers a wealth of information for those who are starting out in analytics. Aside from several introductions, there are some suggestions for marketing tools, case studies and campaign monitoring. This is perfect reading for those who want to transition into digital marketing. There’s both the Kindle and paperback available. Have fun reading.
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