I recently attended an interactive marketing meetup this week where Cynthia Sanchez, a Pinterest expert, presented some tips on getting started on the popular platform. I found that Pinterest, which nearly tops Twitter and Facebook in popularity and usage, is not only valued for social media purposes but also SEO value, particularly in image searches and backlinks. Below are some tips I manage to collect from the meetup and hopefully this may prove useful as we continue to develop a Pinterest strategy for our hotels because of its ability to drive traffic back to the hotel websites. If you want to know more about Pinterest, check out Cynthia’s site at OhSoPinteresting.com.
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