If you’re looking into finding sources into culture and ethnicity for your multicultural marketing research than this book, Race After The Internet, by Lisa Nakamura and Peter Chow-White, maybe a complimentary tool for you to study from. Each chapter is a case study, focus, group or research into how individuals from differing ethnic origins interact with one another online and how they’re behavior interacts with the popular online media platforms. I consider it as an academic book and there is no particular order so you can go to any chapter that fits your interests. Check out my full video book review about this book.
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