Each year we pay more and more attention to the commercials than the actual game and why not? Companies spend millions to be the most creative, the most innovative and the most inspirational. In fact, it’s a Super Bowl tradition that we go immediately online to our favorite social media platforms to discuss each commercial that pops up throughout the Super Bowl broadcast. On Twitter, there is already a hashtag put together for this type of discussion called the #brandbowl
Like art critics in a new gallery showing, we break apart the elements of the commercials and share with the online world how we feel about them. We critique the characters, the storytelling and even the music of each commercial. I’ve noticed professional marketers and advertisers who post their own praises, personal opinions on how a commercial should’ve been made and others who just destroy the concept all together. Even brands go at it with each other such as the one incident with JC Penney and the case of the “drunk tweets”.
We no longer wait till the next day at work to talk about our favorite Super Bowl commercials. Thanks to real time online communication we immerse ourselves within the whole Super Bowl experience of brand competition and surprising movie trailers and engage with another on the information that was presented to us.
This is a very interesting study but will businesses see this as a way to evolve their branding strategies to capture the influencers, to refresh their crisis management and interact with the online media ecosystem? I did see some interaction but what will the next level be like. I guess we’ll have to wait and see next year when the Super Bowl comes around or perhaps in the upcoming Winter Olympics.
What are your thoughts? Is #brandbowl a part of Super Bowl party tradition? How will strategies be changed tweets and posts are monitored and analyzed?
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