Students in Dr. Monica Rankin’s HIST 4359 “The Cuban Revolution” course at the University of Texas at Dallas role-play for and against Fidel Castro in the virtual world, Second Life, as part of their graded course assignment on April 2011. This machinima (filmmaking in virtual technology) is “for” Castro. The second group role-played “against” Castro and the […]

After some time doing research, I felt that it was time to evolve my blog that will capture more of my interests. I also decided to rename it as part of my conversion. Soon, my blog will change from Solpersona to Media Rumba. I still have some more changes to make but as you can […]

All studies posted online show that Latin Americans can access online quicker, learn the latest technology faster and are early adopters of the latest technology and mobile technology such as smartphones and tablets being at the top of the list. So far, online media related organizations such as LATISM and Hispanicize have illustrated these trends […]

In an early post, I blogged about Tania Lopez and her pursuits in creating a community organization based on the promotion of nutrition and healthy cooking with Coqui the Chef. She was successfully able to use online media to spread her message of her intended goals. Now Tania is moving to the next level by using […]

I was presented with this online video campaign by Akua Harris of ICED Media and I thought it was a great example of utilizing various online media platforms to target a particular Hispanic niche market with creativity, culture and most importantly, research. Madres y Comadres (Mothers and Wives) is an eight-part original Spanish language webnovela campaign on YouTube that uses […]

Companies who do plan to expand their business to the Latino market will find great opportunities but there will be some challenges when first developing a campaign or even online marketing strategies to start attracting clients or customers. Doing it on your own may not be the best option because the Spanish language and culture is […]

This video is a great example of how multimedia interactivity can help educate young children in a second language. This is my very adorable niece, Olivia, she is only 1 year old and she’s already understanding how to spell in Spanish using an iPad app. I believe that technology such as tablets can be utilized […]

Here are the tweets that I curated from the third and final day of the LATISM 2011 Conference in Chicago. Though I wasn’t there at the conference myself I thoroughly enjoyed the tweets that were posted these paste two days. I was able to read not only the information heard from guests but also the […]

Judging from what I’ve been seeing on Twitter, the second day of the LATISM conference in Chicago was a complete success. I wish I was there but thanks to todays social media technology myself and others who couldn’t make it as well can watch the presentations live stream on LATISM’s website or read content coming […]

This is great news! I’m very excited to find out that LATISM (Latinos in Social Media), an organization founded by Ana Roca-Castro that supports the online Latino community,  will have a Dallas chapter beginning on October 26 with an evening Tweetup. The Tweetup is called Breaking Ground: Lessons and Learnings in Business and it is presented by Elba […]