Science Babe vs Food Babe, Let’s get it on! The gloves are off on this one. In one corner you have Vani Hari, aka the Food Babe, a former consultant who is now championing the cause of organic eating while protesting food manufacturers’ use of additives, hormones and chemicals from common everyday foods that we […]

If you’re looking for information on how the print, magazine, television and internet industries tap into the growing Hispanic market then download a copy of the Hispanic Fact Pack 2013 booklet. This booklet is a great source of both statistical and visual data on how the Latino demographic is consuming media. As you go through the […]

Latino media is on the rise not only here in the United States but also in Latin America and the Caribbean. Latinos are able to access data, information and multimedia from various desktop and mobile devices and they are very adept at online socializing and utilizing various social media platforms. Mobile technology continues to evolve […]

Diabetes can be a harmful disease that affects anyone at any age but through proper education and change in lifestyle, diabetes can be eliminated and that’s what social media management professional and friend, George “Urban Jibaro” Torres of Sofrito for Your Soul, is doing. By using social media to spread the word through the Latino […]

As a huge soccer fan I enjoy watching the game as both national and international teams compete while their soccer fans look on, but I believe the more passionate fans comes from Latin America and AT&T has made it their goal to better connect with Hispanic fans to the soccer matches through its leading-edge online […]

Another Hispanicize event has come and gone and each year it keeps getting bigger as journalists, bloggers, marketers, advertisers, celebrities and new media professionals come together to be informed not only of the latest and innovative ways to strategically reach the growing Latino consumer demographic but also show their love and pride of the diverse […]

If you want to know what’s happening in today’s Hispanic media climate then you need to register and attend the 2013 Hispanicize event that will occur in Miami on April 9-13. Professionals from all fields of media from marketing, online media, film and music will gather and share their experiences on how to be successful […]

A couple of weeks ago, digital marketing strategist, Martin Ramirez, invited me to do a podcast interview with him on how to reach Hispanics online. It was a great discussion that focused on in-depth research (both in consumer behavior and socio-cultural factors), the right content and social engagement as some of the elements in successfully […]

I was very saddened by the tragic news that a person that I highly admired as a online media leader and mentor, Louis Pagan, passed away over the weekend. Louis was a co-founder of both Hispanic media organizations, LATISM and Hispanicize, because he had such a great passion on studying how Latinos communicate online both […]

On January 11, LATISM Houston partnered with Houston Social Media Breakfast to present a panel discussion on how marketing can successfully interact with the Latino community online using strategies that can gain new consumers and keep them loyal to your brand. I wasn’t there myself, but I did gather some important tips through the Tweet […]