
Florida State University Offers Online Certification in Hispanic Marketing Communications
Online class includes topics such as cultural identity and its impact on consumer behavior, language use, Hispanic cultural insights for marketing, and case studies.
If you’re looking to get educated in Hispanic marketing communications…
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Spotlight: Tommy Thompson, President of iNSPIRE!
He does say that cultural and historical research is fundamental, but you have to ask yourself, what are the insights that move the consumer?
On my last blog post, I had a great opportunity to interview Amber Gracia, the…
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Spotlight: Amber Gracia, Principal of Cinco Media Communications
Amber recommends that to become more effective in building campaigns for clients, you should definitely study the market multiculturally.
In my recent academic research into Hispanic marketing, I have concluded that…
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Successful Branding Part 3: Doral Bank’s New Campaign Was a Success
The following is based on a tracking study performed at measuring Doral’s brand performance over time.
In a previous blog, I had a great chance to interview Lucienne Gigante and Karla…
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Hispanic Marketing and Traditional Media
I believe that it is possible to use traditional media to capture attention and then draw in the audience with social media.
Now, I’m a big proponent of social media. I believe that it is en excellent…
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Hispanic Marketing Can Be Achieved the Right Way
What I enjoy about blogging is that I can gather facts and data that supports my ideas of how Hispanic marketing can be successful.
What I enjoy about blogging is that I can gather facts and data that supports…
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Hispanic Marketing Tip: Do Not Insult!
Marketing must be careful when promoting to the Hispanic market and not insult our sense of national identity.
I was on Twitter the other day and I happened to find an article where Burger…
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