Tania Lopez Uses Social Networking to Promote Healthy Cooking with Coqui The Chef

Coqui The Chef

Coqui The Chef promotes nutritional cooking and obesity awareness

I wanted to further explore how individuals use online media for those who enjoy cooking. I for one love to learn more about the diversity of Latino food recipes that are available online for us to download and collect. Being Puerto Rican, I first wanted to search the web for Puerto Rican culinary websites and I found one that really caught my interest. It’s called Coqui The Chef and it was created by Tania Lopez who also owns a virtual assistant service called Divine Creativity, Inc.

According to Tania, the purpose of Coqui The Chef is to “endorse healthy eating among children and adults. Whether you are Puerto Rican or not, there is a crisis of obesity and diabetes. Coqui The Chef wants to encourage the value of daily nutrition and well-balanced meals.”

What’s great about this site is that not only does Tania provide relevant content on healthy Puerto Rican and European cooking but she creatively uses social networks to help promote healthy eating and nutritional recipes, so Coqui The Chef can also be accessed on Twitter, Facebook, Youtube and Blogger. She also created a special Holiday eCook Book that is available to purchase and download, in English and Spanish. This is a great way for those to start cooking without spending extra time and money at traditional bookstores.

I had an opportunity to interview Tania on her work in putting together Coqui The Chef as a culinary social network.

Please give me a brief story of how your business came about.

Coqui The Chef came to me while I was eating dinner. The image popped in my head and I told my friend James Sherman (graphic artist) that I’d like him to illustrate for me a frog dressed in chef’s clothing with an apron using the colors of the Puerto Rican Flag. I discussed Puerto Rico’s mascot the Coqui with him, so he could incorporate and put together my Coqui The Chef caricature.

What is the goal of your business?

My goal… interesting you ask this, because it all started out as a hobby. To tell you the truth I’m very surprised of the support, help and funding I’ve received from people all over the world. I guess my goal is to watch and see how far I can go with Coqui The Chef although; I do have high expectations.

What difficulties did you face, starting your business?

There are lots of legal business matters to take care of when caricature is involved. But nothing I did not mind because I do enjoy my work.

What marketing and online media campaigns are you using to help expand the business and brand identity?

Most of the time I use online marketing but noticed that stepping out of online media is also very effective and fun. I usually like to visit Health Fairs, Food Festivals and cooking demos where I can hand out business cards and if the person is well known or famous, I may ask them to take a photo with a Coqui The Chef business card.

Are you also using your business as a way to help your local community? If so, how?

The local community is definitely a tougher process and one that I’d like to approach carefully as Coqui The Chef grows.

What is one advice that you would like to offer to others who want to start their own business?

Have patience and have fun with it. Don’t let the business consume you, delegate, barter, have a team in place. And don’t do everything by yourself, there are lots of people out there who can help, all you have to do is ask.

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written by

I 'mFrankie De Sotoand I was born on the beautiful island of Puerto Rico. I graduated at the top of my class from the University of North Texas with a BA in Art and 2 minors in Marketing and Radio, Television, and Film. I have been doing graphic design for the past couple of years creating graphics for advertising, signs, brochures , and flyers but I decided to return to school to expand my knowledge into more new media applications such as web design, human /computer interaction, Flash animation and marketing communications. I graduated with an MFA in Arts & Technology at the University of Texas at Dallas. My current studies are focusing on social media and marketing communications which in part encouraged me to begin this blog as well as my love for Hispanic culture and online media practices.

9 Responses to "Tania Lopez Uses Social Networking to Promote Healthy Cooking with Coqui The Chef"

  1. louis pagan says:

    Nice interview Frankie and Tania has a great site.

  2. Tania says:

    Thank you Louis.

  3. Frankie De Soto says:

    Thanks Louis, I think Tania developed a very innovative way to bring health and nutritional awareness. Thanks again to online media technology, it makes effective, efficient and inexpensive

  4. Cammie Warsme says:

    Hi there, thank you for that. I was looking for a warming stew recipe to get me through the winter time, and this looks great. I found an entire stew recipe site here too that seems to have loads of good ideas, maybe you can get some more inspiration there. Anyway, thanks, I will bookmark and read more another time ;)

  5. Frankie De Soto says:

    Thanks, glad that I can help.

  6. Nona Mills says:

    What’s great about online media is that it can be used to strengthen the community, not only on the Internet but also local communities within cities and suburbs. In the case of New York, where small Latino communities thrive, George “The Urban Jibaro” Torres uses his social network to help bring an online presence to [...]

  7. Sheena Singleton says:

    These past two days were probably one of the most stressful days that Lance Ríos went through in his entire online career. For some unusual reason, his Facebook fanpage, Being Latino, which has over 50,000 fans completely shut down. His members were at a loss, I’m sure some we’re trying to find out what’s going on, [...]

  8. Chef recipe winter says:

    [...] Tania Lopez Uses Social Networking to Promote Healthy Cooking with Dec 2, 2010. According to Tania, the purpose of Coqui the Chef is to endorse healthy. Authentic Recipe for Winter Enchiladas Featured by Chef Aarón Tania Lopez Uses Social Networking to Promote Healthy Cooking with [...]

  9. Coqui the Chef Helps Teach Healthy Cooking with KickStarter | SolPersona says:

    [...] the Chef Is using Kickstarter to help teach the community about healthy cooking.In an early post, I blogged about Tania Lopez and her pursuits in creating a community organization based on the [...]

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