A Revolution Is Coming To SXSW

Looks like it’s time for the annual SXSW to be held this week in Austin, TX. For those who are not familiar with SXSW, it’s a 2 week long event where techies, artists and entrepreneurs come together to learn about the latest innovations happening in our technosociety, share ideas and just have fun.

However, I believe the best thing to come out of this year’s SXSW is the recognition of Latinos who utilize online media technology in various areas of politics, business, entertainment, education, art and research. This truly is a revolution, in fact it’s The Social Revolución and it will premiere this week. According to the mission statement, The Social Revolución is an interactive movement of Latinos using social media as their platform to create change. I really believe in this statement because studies do show that Latinos adopt and utilize technology, especially media technology, at a fast rate. General businesses should take notice and use this opportunity to engage this niche market with a strong consumer power.

The Social Revolución is also going to take the time to recognize and nominate this year’s Latino innovators who creatively used social media platforms to spread ideas, foster communities and inspire a worldwide audience into action. In fact, I’m truly honored and humbled to be nominated for their New Americano award and I like to thank my colleague and one of my online mentors, Joe Kutchera, in letting me know about this great nomination. I hope this movement continues to spread pass Austin and even the United States, let’s get this global!

New Americano Award Nominee Frankie De Soto

I'm very excited to be nominated for the New Americano Award.

If you’re attending SXSW, I encourage you to check out The Social Revolución and meet with professionals in the Hispanic online media field. The official after party starts on Monday, March 12th, 9pm to 1am at Maria Maria Restaurant. If you want to connect with The Social Revolución they can be engaged on Facebook, Tumbr, Twitter and Pinterest. I hope you can make it!

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I 'mFrankie De Sotoand I was born on the beautiful island of Puerto Rico. I graduated at the top of my class from the University of North Texas with a BA in Art and 2 minors in Marketing and Radio, Television, and Film. I have been doing graphic design for the past couple of years creating graphics for advertising, signs, brochures , and flyers but I decided to return to school to expand my knowledge into more new media applications such as web design, human /computer interaction, Flash animation and marketing communications. I graduated with an MFA in Arts & Technology at the University of Texas at Dallas. My current studies are focusing on social media and marketing communications which in part encouraged me to begin this blog as well as my love for Hispanic culture and online media practices.

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