LATISM Dallas Chapter Starts October 26

This is great news! I’m very excited to find out that LATISM (Latinos in Social Media), an organization founded by Ana Roca-Castro that supports the online Latino community,  will have a Dallas chapter beginning on October 26 with an evening Tweetup. The Tweetup is called Breaking Ground: Lessons and Learnings in Business and it is presented by Elba Intriago, Partner at Inspire! Ad Agency, and Juan Mena, owner of Metroplex Banquet Staffing.

I like to thank Byrdie Franco and Alejandra Suarez for putting together the Dallas chapter of LATISM. The goal of this chapter is to support the ongoing mission of LATISM at the local level. This organization is growing rapidly and I’m glad that Dallas has it’s very own chapter. I did have an opportunity to ask Byrdie a couple of questions about LATISM Dallas:

Mrs. Byrdie Franco

Byrdie Franco is the co-director of LATISM Dallas

1. How did the LATISM Dallas chapter began?

It all started very organically on Twitter more than one year ago. I don’t even remember how I found LATISM or how LATISM found me but before I knew it, I was part of this virtual family. I started participating in tweet parties (not even knowing they were going) and one day I inquired about a local chapter with the Twitter hostess and marketing director Elianne Ramos AKA @ergeekgoddess. A few months later, a call was held for all those interested in join LATISM in an official chapters launch initiative. To know about the call, you would have had to be active on Twitter and with inquiring about the call-in info. After that initial call this past summer, I got a DM from Alejandra Suarez, another Texas participant on that chapter call. We met one day and completed our application process for the D/FW chapter.

2. What’s your role within this new chapter?

I am the co-director. Each chapter has a director and 1-2 co-directors. Our chapter has a director and co-director currently. As co-director I co-manage the local LATISM team and learning opportunities. I assist the director with the follow-up and everyday operations of Tweetups and events. I co-manage all of our social networking platforms inclusive of Facebook, Twitter, WordPress blog (coming soon), and Eventbrite. In addition to engaging and building an online community, I also look to engage offline members. We work closely with the national board and other chapters as well.

3. What do you hope to put together for future scheduled meetups?

For this Tweetup we are going with a business theme/track in an effort to mirror the national conference’s tracks. The national event is (November 9-11) next month in Chicago and it will offer business tracks, social service tracks and community (as in bloggers etc.) tracks. It really has something for everyone. We will probably follow along those lines in the future. The important things is to always carry through our mission which in summary is to equip our members with the tools they need to transform their communities by integrating community and networking resources that enable our members to make choices, take part in actions and decisions that affect their lives, and become agents for change.

4. What other exciting plans do want to accomplish for this chapter as the LATISM Dallas membership grows?

We intend to engage the community in activities that will educate, develop, and empower our Latinos. This chapter will be open to Latinos in social media as well as non-Latinos who want to engage our communities in learning and networking opportunities. We hope to listen to our community and host events that are relevant to it as well as provide insight to new educational opportunities for it. It would be awesome to host a national or regional event here next year! I think our market would be a great opportunity for that.


Latinos in Social Media (LATISM) is a 501(c) 4 nonprofit, nonpartisan organization dedicated to advancing the social, civic and economic status of the Latino community. LATISM also helps to raise awareness among corporate brands, NGOs and government entities about using social media to reach Latinos. Our partnership initatives include research, event sponsorships, and leadership training. A pioneering social media organization, LATISM has been hailed as the most influential online movement in the new multicultural Web.

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I 'mFrankie De Sotoand I was born on the beautiful island of Puerto Rico. I graduated at the top of my class from the University of North Texas with a BA in Art and 2 minors in Marketing and Radio, Television, and Film. I have been doing graphic design for the past couple of years creating graphics for advertising, signs, brochures , and flyers but I decided to return to school to expand my knowledge into more new media applications such as web design, human /computer interaction, Flash animation and marketing communications. I graduated with an MFA in Arts & Technology at the University of Texas at Dallas. My current studies are focusing on social media and marketing communications which in part encouraged me to begin this blog as well as my love for Hispanic culture and online media practices.
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2 Responses to "LATISM Dallas Chapter Starts October 26"

  1. Byrdie Franco says:

    Thank you Frankie for this write up. We are very excited about this movement and look forward to joining us next week and beyond! #LATISM

  2. Alejandra says:

    Thank you for all the support since the very beginning, Frankie!

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