As you know, the current media landscape is constantly evolving and adapting to the latest utilization of developed technologies and communication and so it’s inevitable that we must adapt as well. I like to point out to the LATISM organization, which stands for Latinos in Social Media, as one case study of how one online network evolved to continue engaging their community.
At first, it started out as a blog site but now they have designed a brand new site to fit a more stream lined and dynamic interactive experience. The logo has also been redesigned to establish their evolution. I like the social media integration, the community based membership and the seamless simplicity of the design and navigation.
“We recognize the innovation, ideas and vision coming from Latinos everywhere, and we want our members to be part of our evolution into a full-scale online community that is truly built for and by Latinos,” said Ana Roca-Castro, Founder and Chair of Latinos in Social Media.”We are harnessing the power of new technology to build community, share ideas, and offer knowledge that is indispensable in today’s online landscape. The new latism.org provides increased flexibility for the future growth of our community as we move ahead into new realms of digital service. I am immensely proud of it.” (via MyPRGenie)
According to the LATISM site’s welcome page, “LATISM has recognized the need for a centralized platform for expression, professional support, education, mobilization and promotion of causes – and we want our members to be part of our evolution into a full-scale online community that is truly built for and by Latinos! Once out of the beta stage, this site will function as the heart of the LATISM’s mission: equipping Latinos with the tools they need to transform their communities by enabling members to take part in actions and decisions that affect their lives, and become agents for change.”
I congratulate the LATISM team in developing a site that will offer it’s members continuous interactivity and community involvement. If you haven’t already, please sign up to their beta site.
- Latino Influence on Social Media Growing (mediabistro.com)
- How Niche Communities Build Brand Awareness (mpdailyfix.com)
- Latinos and Teens: Cracking the Social Media Codes (marketingpilgrim.com)
- Learn about Hispanic marketing and online media through professional blogs (solpersona.com)
- LATISM Makes Formal Call For Speakers For ‘Latino2: Central California’ (prnewswire.com)
- Beach Betty Public Relations’ owner Shelly Cone to speak at LATISM event – Online PR News (press release) (news.google.com)
- Survey: About 95 Percent of Latina Bloggers Are Also Moms (mediabistro.com)