LATISM: New Website and New Interactivity for the Latino Community

As you know, the current media landscape is constantly evolving and adapting to the latest utilization of developed technologies and communication and so it’s inevitable that we must adapt as well. I like to point out to the LATISM organization, which stands for Latinos in Social Media, as one case study of how one online network evolved to continue engaging their community.

At first, it started out as a blog site but now they have designed a brand new site to fit a more stream lined and dynamic interactive experience. The logo has also been redesigned to establish their evolution. I like the social media integration, the community based membership and the seamless simplicity of the design and navigation.

“We recognize the innovation, ideas and vision coming from Latinos everywhere, and we want our members to be part of our evolution into a full-scale online community that is truly built for and by Latinos,” said Ana Roca-Castro, Founder and Chair of Latinos in Social Media.”We are harnessing the power of new technology to build community, share ideas, and offer knowledge that is indispensable in today’s online landscape. The new provides increased flexibility for the future growth of our community as we move ahead into new realms of digital service. I am immensely proud of it.” (via MyPRGenie)

According to the LATISM site’s welcome page, “LATISM has recognized the need for a centralized platform for expression, professional support, education, mobilization and promotion of causes – and we want our members to be part of our evolution into a full-scale online community that is truly built for and by Latinos!  Once out of the beta stage, this site will function as the heart of the LATISM’s mission: equipping Latinos with the tools they need to transform their communities by enabling members to take part in actions and decisions that affect their lives, and become agents for change.”

I congratulate the LATISM team in developing a site that will offer it’s members continuous interactivity and community involvement. If you haven’t already, please sign up to their beta site.

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I 'mFrankie De Sotoand I was born on the beautiful island of Puerto Rico. I graduated at the top of my class from the University of North Texas with a BA in Art and 2 minors in Marketing and Radio, Television, and Film. I have been doing graphic design for the past couple of years creating graphics for advertising, signs, brochures , and flyers but I decided to return to school to expand my knowledge into more new media applications such as web design, human /computer interaction, Flash animation and marketing communications. I graduated with an MFA in Arts & Technology at the University of Texas at Dallas. My current studies are focusing on social media and marketing communications which in part encouraged me to begin this blog as well as my love for Hispanic culture and online media practices.
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3 Responses to "LATISM: New Website and New Interactivity for the Latino Community"

  1. Raul Colon says:

    I have to agree that I think this will help the LATISM effort greatly. Great that you took time in your blog to write about it.

  2. Frankie De Soto says:

    Thanks Raul, I believe that once a community grows and the engagement becomes more active, it seems logical to have the hub of all conversation adapt to it.

  3. AnaRC says:

    Thank you so much Frankie for taking the time to talk about the new LATISM beta site. This means a lot to us. Our goal is to build the largest directory of Latino(a) professionals to show the world all the talent that we have. But also to be able to easily find each other and provide full support. Ideally whenever one of us needs something, we will first look into the directory of nuestra gente, then elsewhere. Thank you for supporting this effort.

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