LATISM Low Down Day Two

Judging from what I’ve been seeing on Twitter, the second day of the LATISM conference in Chicago was a complete success. I wish I was there but thanks to todays social media technology myself and others who couldn’t make it as well can watch the presentations live stream on LATISM’s website or read content coming from Twitter. It seems like everybody enjoyed the event. Below are some great news, tips and ideas that I curated from the Tweets. If you want to follow along on Twitter go to the hashtags #latism or #latism11. For more information about the conference, go to LATISM’s website. Go see the third day of tweets.

LATISM Blogging

LATISM Blogging Presentation

RT @TedRubin: Content is king for entertainment/publishing, but for commerce content opens the door… engagement is king. #LATISM11

RT @tedrubin: “Think” journalism and any of you can be news breakers. via @julito77 at #Latism11

@TonyHTonyH: #latism11 “One out of every six new cars sold to Latinos is a Toyota.

Dolores Huerta says social media should be all about peace and making the world a better place #Latism11

If not bilingual say you are bicultural on your resume or “serving Latino community

RT @conz: “Trust your instincts, no matter what you do” dice @ramon_deleon. Una obviedad que no siempre aplicamos #latism11

@MsLatina great presentation, your honesty refreshing “Social media is all about passion.” Love that. #Latism11 @wiselatinalink

RT @TedRubin: Passion—> Possibilities—> ACTION is the key. #LATISM11

RT @TedRubin: Remember as @herbadmother said… A bloggers audience and credibility is an asset that they will protect. #Latism11

People are smart enough to recognize the authenticity of your blog. – #LATISM11 #CommunityTrack #LATISMVoice

RT @TedRubin: Bloggers deserve to get paid for their work. It is their job, and that of the brands they do work for, to keep it authentic. #Latism11

LATISM Web Business

LATISM Web Business

@CreativCulinary PR firms are simply trying to maintain control and keep running the show. Days are numbered. #Latism11

RT @TedRubin: Remember as @herbadmother said… A bloggers audience and credibility is an asset that they will protect. #Latism11

RT @misslori: If you are really serious about your work you have to allow room for that disenting voice via @julito77 #latism11 #latismvoice

You can take on an issue but be sure to check your facts. Via @carriefweir #latism11 #latismvoice

Before you jump on the outrage train be sure you understand the topic and are sure of the facts via @herbadmother #latism11 #latimvoice

RT @TedRubin: It takes ongoing interaction to get a clear path through the digital noise out there! #Latism11

Always go after ideas, be careful when going after people. And brands. Brands have people behind them -and lawyers. #latism11 #latism

RT @TedRubin: YES!!! RT @adoll61: @TedRubin Sometimes your availability is more important than you ability. #latism11 #RonR

RT @JaviervW: +1RT @TedRubin: Take the initiative to reach out and GIVE value rather than expecting everyone to come to you. #RonR #Latism11

You have to be super careful when you take a topic in your blog, you need to chase the source  @CarrieFWeir at #latism11 #latism

RT @alcidezx3: Don’t be BORING! Be INSPIRED! #ramonwow #latism11 #latism @thecarlitosway @salmendoza Tks for the RT

It is easier to teach a blogger to be a journalist than a journalist to be a blogger via @LisaStone #latism11 #latismvoice

Always go after ideas, be careful when going after people. And brands. Brands have people behind them -and lawyers. #latism11 #latism

A disruptive voice is: passionate committed consistent responsive news-agency definitive-voice via @julito77 #latism11 #latismvoice

Your blog is media – Franky Benitez #latism11

LATISM Ford Campaign

LATISM Ford Campaign

RT @Latism_DAL: RT @JoseAVillalobos: Social media disruption is not negative, it’s authentic. #Latism11

RT “@TedRubin: If ur authentic in ur online/offline “profiles” what ur naturaly inclind 2 share will b of interest 2 ur friends #Latism11”

Take the initiative to reach out and GIVE value rather than expecting everyone to come to you. #RonR #Latism11

culture is the kingdom RT @TedRubin: Content may be King… but Engagement is most certainly Queen. #latism11

Bloggers drive purchase decisions – @lisastone #latism11

Power in blogs. 80% of @BlogHer’s audience has made a purchase based on a blog review.  #latism11

Reading blogs drives beauty purchase choices for women. Via @LisaStone #latism11 #latismvoice

Decide which of your own rules you need to break to find your voice via @CarrieFWeir #Latism11 #LatismVoice

Authentic is n overused buzz word because there is something to it. Via @herbadmother #latism11 #latismvoice

That disruptive voice, the voice of spontaneous self expression, is one that people respond to via @herbadmother #latism11 #latismvoice

Mentoring needs to be part of the solution for getting Latinos back to work. #LATISM #LATISM11

LATISM Latino Education

LATISM Latino Education

RT @DescuentoLibre: The riches are in the niches. Being a true blogger takes real commitment. #latism11

Not just paying for that hour of work but all my experience. Value your experience and knowledge to get respect! @NewLatina #latism11

Brands need us more then we need them know your worth #nichetalk #Latism11

More than one billion women in low and mobile income countries own a mobile phone. #Latism11 #MobGood

RT @mamalatina: “I start blogging to share my passion, now it is also my portfolio, my blog has brought me freelance work” @MauraHernandez #latism11

“Bloggers need to lean to value their time.” The Riches are in the Niches #latism11

Bloggers need to value their time. If they undercharge they are doing a disservice to the community of bloggers. #nichetalk #latism11

Right on @MauraHernandez: don’t expect to start niche blogging and that the money will start rolling in. It takes time, #nichetalk #latism11

Remember to reinburst yourself if you monetize from your niche blog #Latism11 #nichetalk

RT @RubyDW: Remember to stick to the voice of the blog and stay relevant #Latism11 #nichetalk

RT @minsd Latinos receive only 1% of venture capital for tech startups in Silicon Valley. #latism11 #DigitalDivide

TEST LEARN ROLL lesson is have a plan for long term engagement @LRosari with @Edelman on #socialmediacampaigns #latism #latism11

When you have engagement makes sure you keep them involved. #LATISM11

Be a go getter approach companies that relate to your niche #nichetalk #Latism11

Insights means learning about the consumer …something specific @LRosari with @Edelman on #socialmediacampaigns #latism #latism11

Most niche bloggers don’t start a blog to monetize #nichetalk #Latism11

RT @Kubalski: Writing about anything & everything for whoever is not niche blogging – choose a topic & audience #nichetalk #latism11 – @bechicmag

RT @Latism_DAL: Leverage the community of influencers to help you tell your brand story @Golinharris #LATISM11 #LATISM #SocialMediaCampaigns

“Build your site takes time, passion, dedication and perseverance” Angelica Perez @NewLatina #latism11

RT @ashleycisneros: Don’t build your house on rented land! Twitter and Facebook own that data, you still need your own website @Ambercadabra #LATISM11

RT @julito77: According to @jerryrocha Hispanic spend more times on video and social networks than other ethnic groups in US #latism #latism11

RT @tonytorero: “Latinos only account for 1.5% of tech venture capital funds.” – @AnaRC #latism11 #tech

RT @micaminar: Be inspired and you will be in demand via.. Social media is in our DNA @Ramon_Deleon #Latism #Latism11 ~so true

Don’t build your house on rented land! Twitter and Facebook own that data, you still need your own website @Ambercadabra #LATISM11

RT @AHAA: McDonald’s launches Spanish-language Twitter handle to engage with Latino followers. #Latism #LATISM11

Have good keywords in all social media, highlight bilingualism  Build relationships w assns like @nahj #Latism #latism11 via @Latinosatwork

RT @HispanicExecMag: Four metrics you need to know: Reach, Volume, Engagement, Tonality. #latism11 #latism #hispanicexecmag

I love google plus because Its easy to share interesting stories to specific groups. Also, I love that they are at #Latism11. #HolaGPlus

RT @JoseAVillalobos: There are not enough people out there that know about statistically significant samples. #LATISM11 #smmeasure

We are 2nd largest racial/ethnic group…..and growing! #LatinoEdu #Latism11

Measuring tonality of a sample of your social media activity brings awesome insight @rrasmussen  #latism  #latism11

Not how loud you are, but how relevant you are to the conversation @ambercadabra #LATISM11

#sn4jobs reality check: 69% of employers reject candidates because of their social media profiles @ihispano #Latism #latism11

Metrics don’t bring value…insight does @ambercadabra @newzdude @rrasmussen #latism #latism11

Metrics that matters are the ones that tide directly with your business goals @ambercadabra #latism #latism11

Loyalty is based upon response and respect… engagement is key. #RonR #latism11

RT @Ponderful: @newzdude: 92% of people say that recommendations is the single most powerful deteminant of their purchase decision #LATISM11 #Latism

Social is not easy. Word of mouth is not easy. @newzdude #Latism #Latism11

Social media & word of mouth are now working in tandem…not easy but critical @newzdude #latism #latism11

RT @Eliana_Murillo: We are! @GoogAccelerate #holaGplus RT @Telmundo 78% of US companies say they haven’t used #socialmedia to engage hispanics #LATISM11 #Latism

Univision is doing English efforts on tumblr, it’s a first attempt via @chiquicartagena #latism11

@ChiquiCartagena: 20-25% of @Univision’s air time dedicated to soc.responsibility efforts, more than English-language networks #LATISM11

RT @Ponderful: @Telemundo:  Best ways to engage Hispanics through #sm is by understanding them through language interest & culture. #LATISM11 #Latism

#latism11 Luis from @intersectfund Hispanic-Owned businesses Increased at More than Double the National Rate

RT @Juanofwords: “The way to get started is to quit talking and begin doing” #LATISM11 #LATISM

RT @JeannetteKaplun: People are spending more time online than on TV via @tsitsikitmdo #latism11

RT @ubereditors: One of the ways that producers are gathering news is on Twitter and FB. PR profs take note. #LATISM11

RT @Ponderful: @Telmundo “78% of US companies say that they have not used #socialmedia to engage hispanics” #LATISM11 #Latism

RT @inspire_agency: “Hispanics are embracing technology faster than any other group in the US” @tsitsikotmdo #latism11

RT @thecarlitosway: Video is the new vehicle to reach young Latinos @chiquicartagena #latism #latism11

RT @julito77: According to @jerryrocha Hispanic spend more times on video and social networks than other ethnic groups in US #latism #latism11

Video is the new vehicle to reach young Latinos @chiquicartagena #latism #latism11

Using telenovelus to educate Latinos on how important it is to use medicaion correctly #FDA GOOD job! #latism11 #latism

Univision’s  primetime telenovelas reaches more bilingual hispanics than The Voice, American Idol, etc combined #latism11 #latism

RT @EdwinGil: Social media has proven to be an effective channel to reach out to the general public on health issues #healt #latism11 #latism @MeEncanta

@Univision relaunch corporate site with intention to surprise clients with the power of their programming @chiquicartagena #LATISM11 #Latism

Main Goal: turn browsers into buyers and prospects into leads @ernestososa #Latism11 #latism #cyberbiz101

RT @latinorebels According to @jerryrocha Hispanic spend more times on video and social networks than other ethnic groups in US #latism11

Since 2005 growth of English dominant Hispanic youth has grown. #LATISM11 Is Spanglish the answer?

RT @RealAdrianC: .@jerryrocha: Trying to reach 18 year-old Latina in the U.S? TV is not the way to do it. Online or mobile the way to go. #latism #latism11

RT @RealAdrianC: .@jerryrocha: Trying to reach 18 year-old Latina in the U.S? TV is not the way to do it. Online or mobile the way to go. #latism #latism11

RT @JeannetteKaplun: Hispanics are driving mobile phone growth via @jerryrocha #latism11

Can’t manage what you can’t measure. #LATISM11

@jerryrocha “Hispanics over-index in smartphone use.” #latism11

RT @thecarlitosway: Hispanics are heavy video, mobile users also early adopters..basically leading the pack @jerryrocha #latism #latism11

RT @DelgadoMan: The US Hispanic market is the only growing economy in the Western world #latism11

In 2015 Hispanic purchasing power will grow larger than all but 8 economies in the world #latism #latism11

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I 'mFrankie De Sotoand I was born on the beautiful island of Puerto Rico. I graduated at the top of my class from the University of North Texas with a BA in Art and 2 minors in Marketing and Radio, Television, and Film. I have been doing graphic design for the past couple of years creating graphics for advertising, signs, brochures , and flyers but I decided to return to school to expand my knowledge into more new media applications such as web design, human /computer interaction, Flash animation and marketing communications. I graduated with an MFA in Arts & Technology at the University of Texas at Dallas. My current studies are focusing on social media and marketing communications which in part encouraged me to begin this blog as well as my love for Hispanic culture and online media practices.
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2 Responses to "LATISM Low Down Day Two"

  1. Joe says:

    Great posts here, Tony! I was scheduled to moderate a panel at the conference but due to personal issues was not able to go but I felt like I was somewhat in the audience following my peeps on tweets and reading posts like this. Thanks for sharing this, it’s fantastic!

    What many marketers and brands don’t quite get about Latinos lie in the gray areas. Research and findings will tell you something, several things, but they don’t give you the cultural nuances. Somethings you either get or you don’t get, and for those things you have to be in on the conversation and ask questions and participate. That’s what LATISM is about.

    Thanks for this great recap!

  2. LATISM Low Down Day Three | SolPersona says:

    [...] new to the concept of digital media, social media and online human engagement. You can also see the second day of tweets.LATISM Return on RelatioshipRT @thecarlitosway: Stop complaining & work with what u have. [...]

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