Lance Ríos Is Ready To Take Being Latino To The Next Level

The first time I met Lance Ríos (on the online social sphere that is) it was back in 2009, I was studying at UT Dallas for my Masters degree in Arts & Technology. My main focus of study was Hispanic online media and information and at that time my research discovered some but was very general. It wasn’t until I discovered Lance Ríos’ Facebook Page, Being Latino, that I realized that Latinos are transitioning to a another form of social communication, a way where Latinos from various backgrounds come together to discuss Latinos issues, express their love of Latino cultural history and share their own traditions through various forms of media such as video, audio and images. Over time, Being Latino became a hub for human engagement and collaboration.

When I found Being Latino, it was at about 600 hundred followers, 4 years later it has exploded to 72,692 and it continues to grow as we speak! Being Latino recently added an official website and editors volunteer to passionately share information about today’s Latino topics.

Now Lance is ready to fully concentrate on Being Latino and strengthening it’s online presence even further as well as to educate emerging media newcomers on how to successfully build online communities. I had an opportunity to interview Lance about his latest plans and I really look forward to what creative  ideas he’s developing next.

Lance presentation

Lance Ríos presenting at the New Generation Latino Consortium.

1. Tell me about your decision to focus on Being Latino 100%?

It’s a passion of mine and has always been. The times are shifting and I have gained a better understanding how to leverage the platform to strengthen the voice for our community while having some opportunities to work with brands at points. If I didn’t do it now, I wouldn’t do it ever. Ya era tiempo.

2. Since starting the Being Latino Facebook Fanpage a couple years ago, did you ever think that Being Latino would have such a national or even an international exposure?

I knew it had a ton of potential. I never had an idea of what the potential was, but I was sure that if I kept up with it, it would grow. Here we are today. :)

3. Now that you are managing Being Latino full time, what have you been doing to help get the word out?

I’ve been concentrating on partnering with other media entities to get our name out there. Additionally, I’ve recently been serving as a social media correspondent on

4. I noticed that aside from the Being Latino fanpage, you recently developed the official Being Latino website, what are other online projects have you developed or plan on putting together in the near future?

Many things in the works, you’ll soon see. :)

written by

I 'mFrankie De Sotoand I was born on the beautiful island of Puerto Rico. I graduated at the top of my class from the University of North Texas with a BA in Art and 2 minors in Marketing and Radio, Television, and Film. I have been doing graphic design for the past couple of years creating graphics for advertising, signs, brochures , and flyers but I decided to return to school to expand my knowledge into more new media applications such as web design, human /computer interaction, Flash animation and marketing communications. I graduated with an MFA in Arts & Technology at the University of Texas at Dallas. My current studies are focusing on social media and marketing communications which in part encouraged me to begin this blog as well as my love for Hispanic culture and online media practices.

2 Responses to "Lance Ríos Is Ready To Take Being Latino To The Next Level"

  1. Rebecca Aguilar says:

    It will be interesting to see where “Being Latino” will be in five years. Kudos to Lance for bringing the Latino community together and using this tool to educate others about our contributions to the world.
    Great blog Frankie. Thank you!

    Rebecca Aguilar
    Founder-Wise Latinas Linked

  2. Frankie De Soto says:

    Thanks Rebecca, the online media sphere is definitely the next level of introducing human communication in real time, thus allowing individuals to access any information and reaching out to others of similar interests.

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