Texas State University Center for the Study of Latino Media and Markets

A couple of months ago, I introduced myself to a professor, Dr. Federico Subervi, at the 2010 Spanish Language Media Conference and he gave me a brochure of what his university, Texas State University San Marcos, has developed to educate students and professionals alike on how to better develop strategies to the growing Latino consumer market. The information posted is actually taken from the brochure but after reading it you may want to consider in checking out the program yourself.

In fall 2008, Texas State University’s School of Journalism and Mass Communication established the Center for the Study of Latino Media and Markets to be the driving engine of a series of multidisciplinary activities that enhance the academic, professional and community development as well as business opportunities related to Latino-oriented media and Latino markets in the increasingly multicultural world. Led by Dr. Federico Subervi and Dr. Cindy Chapa, the center’s mission is to be a guiding light on issues that focus on Latino media and market issues in the United States and also their interconnections with Latin America.

To fulfill their mission, the center has already hosted conferences, workshops and events on campus and is in collaboration with other organizations and academic units from Texas State elsewhere. It is also engaged in various research projects lead by its faculty, students, volunteers and associates. In fall 2010, the center also became one of the founding units of the Inter-University Consortium on Latinos and Media.

Latino Media and Markets Courses:

The Texas State University of School of Journalism and Mass Communication offers the following courses related to Latino media and markets:


  • Latinos and Media
  • International Advertising
  • International Communication with focus on Latin America
  • Public Relations with focus on multicultural markets
  • Independent Studies Opportunities


  • Latinos and Media
  • International Advertising
  • International Communication with focus on Latin America
  • Mass Media and Politics with focus on US Latinos
  • Independent Studies Opportunities

For those interested in studying about Latino marketing and media, this just may be the school to enroll in. They also offer conferences, seminars and workshops for those who want to get educated in this field.

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I 'mFrankie De Sotoand I was born on the beautiful island of Puerto Rico. I graduated at the top of my class from the University of North Texas with a BA in Art and 2 minors in Marketing and Radio, Television, and Film. I have been doing graphic design for the past couple of years creating graphics for advertising, signs, brochures , and flyers but I decided to return to school to expand my knowledge into more new media applications such as web design, human /computer interaction, Flash animation and marketing communications. I graduated with an MFA in Arts & Technology at the University of Texas at Dallas. My current studies are focusing on social media and marketing communications which in part encouraged me to begin this blog as well as my love for Hispanic culture and online media practices.

2 Responses to "Texas State University Center for the Study of Latino Media and Markets"

  1. business review says:

    During the podcast they discuss mass media and Latino politics based on the recently published book by the same title with Elena del Valle host of the HispanicMPR.com podcast. .Federico is director of the Center for the Study of Latino Media Markets at the School of Journalism and Mass Communication Texas State University-San Marcos. Since the early 1980s he has been conducting research publishing and teaching on a broad range of issues related to the mass media and ethnic minorities especially Latinos in the United States. He is the editor and an author of the book The Mass Media and Latino Politic Studies of U.S.

  2. Frankie De Soto says:

    I met Federico at a Spanish Language Media Conference here in Dallas. Great professor that really is knowledgable in this area.

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