A couple of months ago, I introduced myself to a professor, Dr. Federico Subervi, at the 2010 Spanish Language Media Conference and he gave me a brochure of what his university, Texas State University San Marcos, has developed to educate students and professionals alike on how to better develop strategies to the growing Latino consumer market. The information posted is actually taken from the brochure but after reading it you may want to consider in checking out the program yourself.
In fall 2008, Texas State University’s School of Journalism and Mass Communication established the Center for the Study of Latino Media and Markets to be the driving engine of a series of multidisciplinary activities that enhance the academic, professional and community development as well as business opportunities related to Latino-oriented media and Latino markets in the increasingly multicultural world. Led by Dr. Federico Subervi and Dr. Cindy Chapa, the center’s mission is to be a guiding light on issues that focus on Latino media and market issues in the United States and also their interconnections with Latin America.
To fulfill their mission, the center has already hosted conferences, workshops and events on campus and is in collaboration with other organizations and academic units from Texas State elsewhere. It is also engaged in various research projects lead by its faculty, students, volunteers and associates. In fall 2010, the center also became one of the founding units of the Inter-University Consortium on Latinos and Media.
The Texas State University of School of Journalism and Mass Communication offers the following courses related to Latino media and markets:
For those interested in studying about Latino marketing and media, this just may be the school to enroll in. They also offer conferences, seminars and workshops for those who want to get educated in this field.
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