Learn About Hispanic Marketing and Online Media Through Professional Blogs

I first started getting into Hispanic market research when I was taking Latin American classes focusing on Latinos and popular culture about two years ago at one of my graduate classes. In fact, my final project for the class was the idea of Latinos using multimedia to express their Latino culture. From there I really got into studying Hispanic culture and how it is being communicated through various media platforms. Still, I felt that there is more content out there that I wasn’t aware of outside of academia and sure enough I found content relevant to my studies from more experienced professionals online and through their own blogs. I began curating and disseminating information as well as collaborating with Hispanic professionals, exchanging ideas and discussing issues revolving around our research into Hispanic marketing through Twitter and Facebook.

Just recently, I was very honored to be listed as one of the 10 Latino Bloggers You Should Follow on Twitter on Andy Checo’s blog. Andy Checo is an online colleague with whom we exchange ideas with others through Twitter, particularly within the #latism Twitter group. He’s also a public relations professional specializing in the US Hispanic market. I saw the other top nine that he listed and I follow them as well for Hispanic marketing content. Andy also listed is own Top 10 Latina Bloggers You Should Follow on Twitter post as well. Of course, there are many others out there and if you have some that you follow please post it here or on Andy’s blog. Gathering Hispanic marketing intelligence is a challenge but through online collaboration and discussions with others within the field, you get the information you need for your own Hispanic marketing campaigns while at the same time build a social intelligence network for you to always go to bounce off your ideas or if you run into a problem you can’t solve on your own.

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I 'mFrankie De Sotoand I was born on the beautiful island of Puerto Rico. I graduated at the top of my class from the University of North Texas with a BA in Art and 2 minors in Marketing and Radio, Television, and Film. I have been doing graphic design for the past couple of years creating graphics for advertising, signs, brochures , and flyers but I decided to return to school to expand my knowledge into more new media applications such as web design, human /computer interaction, Flash animation and marketing communications. I graduated with an MFA in Arts & Technology at the University of Texas at Dallas. My current studies are focusing on social media and marketing communications which in part encouraged me to begin this blog as well as my love for Hispanic culture and online media practices.

7 Responses to "Learn About Hispanic Marketing and Online Media Through Professional Blogs"

  1. Louis Pagan says:

    Great thoughts Frankie. This is true and is why larger establishments are having a hard time catching up to the online conversations.

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  3. diario extra says:

    Took me time to read all the comments, but I really enjoyed the article. It proved to be Very helpful to me and I am sure to all the commenters here! It’s always nice when you can not only be informed, but also entertained! I’m sure you had fun writing this article.

  4. maribel guardia says:

    Only want to say your article is as tonishing. The clearness in your post is simply spectacular and i can take for granted you are an expert on this field. Well with your permission allow me to grab your rss feed to keep up to date with succeeding post. Thanks a million and please keep up the ac complished work.

  5. painter 11 says:

    Well … all I can say is, wow. This is an impressive collection of resources, thank you for taking the time to put everything together.

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