Hispanicize 2012 Comes To Miami For Latino Online Media & Marketing Innovation

It’s great to know that the Hispanicize conference has been going three years strong now and each year it gets better and better. For all those who are not familiar with the upcoming Hispanicize 2012, it’s a yearly special event for Latino innovators and trendsetters in all areas of interactivity, social media, marketing and entertainment. This was brought together thanks to Manny Ruiz, media professional and founder of Hispanic PR Wire. This year it’s in Miami, Florida on April 10-13.

Hispanicize 2012 is a great opportunity for Latinos and non-Latinos professionals in start-ups and large corporations to attend because it brings brands, media, marketers, celebrities, filmmakers, innovators and bloggers together in a very creative atmosphere focused on creative ideas, tips and practices in a tech savvy Latino society. So register right away!

I had a great opportunity to interview Manny Ruiz about this year’s Hispanicize 2012 and what it has to offer to its guests.

manny ruiz

Manny Ruiz is the creative mind behind Hispanicize 2012

1. How has Hispanicize changed since the first conference?

Hispanicize 2012 is radically different than when it first began in 2010 as the Hispanic PR industry’s first and only Latino PR and social media conference.  Hispanicize 2012 is now the first and only Latino trends event for social media, blogger, PR, advertising and film industries.  The best way to understand us is that we’re SXSW meets Latino.

2. What would be some of the new sessions that weren’t in previous conferences that you think will grab a lot of listeners?

The agenda is stocked with great sessions but the one that we’ve gotten the most interest about is our Kill the Crabs session which deals with the Latino Crabs in the Bucket Syndrome.  We’re not alone in having this problem but it makes me sick to see that Latinos are masters at tearing each other down over jealousy.  I want to make killing this crab mentality one of my “Kony”-style movements through Hispanicize 2012 and through other ideas that I’m putting in motion.

Other event hot topics in terms of sessions are the Latino election, social media community managers, Google Hispanic and YouTube Hispanic sessions.  Outside of the sessions themselves people are really looking forward to the Latino Film Showcase Black Carpet Night.

3. What were some of the feedbacks from those attending Hispanicize in the past.

The best compliment we’ve gotten is that we have a strong track record for showcasing the work of major Hispanic brands and that brands genuinely feel we’ve taken a leading role in bringing them together around the most relevant, transformational content in the market. The other feedback we’ve gotten is to keep strongly focused on our social media and blogger content, which is why this year we’ve doubled our social media sessions over last year.

4. Are there any future plans in the works for Hispanicize as an organization after the conference ends?

We have zero plans to be an organization.  Aside from the Mashable-style focus of our daily social media content web site and our digital marketing services, we see our role as being THE Hispanic platform that unites industries like PR, social media, blogging, advertising and now film.  We have two very successful partnerships with the Hispanic Public Relations Association and the Public Relations Society of America, our exclusive national partners and the partnerships these two organizations have given us have helped differentiate what we’re able to offer marketers. As we continue to evolve we believe that there will be a day when other organizations that are interested in social media, film and advertising will also be our partners.

written by

I 'mFrankie De Sotoand I was born on the beautiful island of Puerto Rico. I graduated at the top of my class from the University of North Texas with a BA in Art and 2 minors in Marketing and Radio, Television, and Film. I have been doing graphic design for the past couple of years creating graphics for advertising, signs, brochures , and flyers but I decided to return to school to expand my knowledge into more new media applications such as web design, human /computer interaction, Flash animation and marketing communications. I graduated with an MFA in Arts & Technology at the University of Texas at Dallas. My current studies are focusing on social media and marketing communications which in part encouraged me to begin this blog as well as my love for Hispanic culture and online media practices.
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