Hispanic Businesses: Brooklyn Cupcake Hits the Community’s Sweet Spot

Kat Rodriguez

Brooklyn Cupcake offers a variety of sweet cupcake flavors

With all my research and studies into Hispanic marketing, I felt the need to expand and create another interest which is to post blogs about Hispanic businesses. I thought it would be a good idea to show how Hispanic business owners manage to build their businesses from the ground up and illustrate any form of Hispanic marketing to help strengthen their brand and presence. Not only would these make great case studies but also it would help others who have the drive to build their own businesses and use these posts as a guide for their own ideas.

This is my first ever post about Hispanic businesses and it is with an interview with Carmen Rodriguez, who started her own cupcake bakery located in Brooklyn, New York called Brooklyn Cupcake. Below are the following questions that I asked Carmen about her small business and what she did to put it all together.

1. What is the story of how this small business was developed?

I’ve always been the family baker and as a family should be (supportive) they all loved my cakes. Lopsided, but always very moist and delicious. When the cupcake craze started (back in the Magnolia days) it sparked a light bulb moment for me and I thought this was the solution to my lopsided cakes. So now it was cupcakes at all family events. The family told friends and a buzz was created and before you knew we had weddings, baby showers and birthdays! Me and my  mom became victims of the economy. With continued words of encouragement (best cupcake) from everyone who encountered my cupcakes and seeing the cupcake business flourish and receive write ups on how the cupcake business was helping the economy my mom and sister approached me and said out of all the crazy ideas you have had we believe in this one and mom turned over her entire 401 savings to me and my sister to get this project started.

2. What marketing and online media campaigns are you using to help expand your business and brand identity?

We’ve been blessed in finding a location in trendy Williamsburg and hope to have our store open before Thanksgiving. To get the word out that we are coming we are participating in a few social networking campaigns i.e. Twitter, Facebook, Fourquare.

3. The Brooklyn Cupcake website page mentions that you’re involved in the community ?

We have done two charity events one for SMA ( Spinal Muscular Atrophy), Road Recovery for teenagers battling addiction and on the 20th of October I will participate in Friends of Firefighters, an organization that provides firefighters with counseling and health services. Giving back to the community is extremely important to us and we have many charities that are dear to our hearts. We also look forward to being mentors to other women in the business. You would think with so many organizations available that claim to help women and minorities that creating a business would be easy but it is far from that.

Brooklyn Cupcake is getting rave reviews on the Facebook fanpage not only for the creative and delicious cupcakes but also for the professional customer service. This is a great example of how a small business uses a balance of traditional marketing and online media to effectively build brand identity and what’s great about Carmen is that she also finds the time to help others within her community. So If you’re living in or near the Brooklyn area and if you want more information you can follow Brooklyn Cupcake on Twitter, Facebook, Foursqaure or just go on to the official website.

written by

I 'mFrankie De Sotoand I was born on the beautiful island of Puerto Rico. I graduated at the top of my class from the University of North Texas with a BA in Art and 2 minors in Marketing and Radio, Television, and Film. I have been doing graphic design for the past couple of years creating graphics for advertising, signs, brochures , and flyers but I decided to return to school to expand my knowledge into more new media applications such as web design, human /computer interaction, Flash animation and marketing communications. I graduated with an MFA in Arts & Technology at the University of Texas at Dallas. My current studies are focusing on social media and marketing communications which in part encouraged me to begin this blog as well as my love for Hispanic culture and online media practices.

8 Responses to "Hispanic Businesses: Brooklyn Cupcake Hits the Community’s Sweet Spot"

  1. Cynthia Clifford says:

    I am so proud of my friends, Gina and Carmen! Not only are they women entrepreneuers, but Latinas! Against all odds, they are fighting to make their dream come true. Please support them. Thank you, Frankie. You did any amazing job with this blog. Good Luck!

  2. lucy says:

    Frankie,

    Just reading their story about how committed they are to their business goals is inspiring. By the way are they going to send you any cupcakes? If so mail one to me in Puerto Rico. Good post.

  3. Frankie De Soto says:

    Thanks Lucy! I think being involved with the community is partly what leads to a successful small business. I hope they deliver, would love to try some. Don’t worry I’ll send you some. : )

  4. Frankie De Soto says:

    Thanks Cynthia, I believe they set an example of how small businesses should run and they’re having a good time doing it.

  5. Brooklyn Cupcake says:

    [...] hispanic-small-business-brooklyn-cupcake-hits-communitys-sweet-spot [...]

  6. HDirect says:

    I see that their facebook page is still up. I wonder how successful they are. I will actually be traveling up to Brooklyn (from Maryland)in a few weeks and would love to stop by and try some of these cupcakes. It’s fantastic to see a young company with great hype. And if they’re fan page is still up, i’m willing to bet they have been doing alright this past year. More power to them, congratulations Brooklyn Cupcake, I hope to be visiting soon!

  7. Frankie De Soto says:

    Great! I think you’ll love their cupcakes and they’re all for the community. A great team that worked hard to get that business going.

  8. Frankie De Soto says:

    I think you’ll love their cupcakes. They’re a great bunch that worked hard to get that business going.

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