I was on Twitter the other day and I happened to find an article where Burger King created a commercial that evidently insulted Mexico and the Mexican people. I will won’t go into detail, I will post a copy of the article below. I’m sure Burger King didn’t mean to, but it is one example that the marketing failed to thoroughly research the Hispanic culture before spending millions on this commercial. The media has heavily stereotyped Hispanics to the point that we are all the same, which is untrue. Hispanics are full of diversity and rich in differing cultures, traditions and ancestry. There are many Hispanics that are of European, Ameri-Indian and African descent from Mexico to the Caribbean, all the way down to Brazil. Marketing must be careful when promoting to the Hispanic market and not insult our sense of national identity. I remember awhile back that McDonald’s made the mistake of thanking the Mexican people for eating at McDonald’s by putting an image of the Mexican flag on the food tray, a big no no! This is not only poor marketing but it insulted the proud identity of the Mexican flag by putting on it. Research thoroughly or consult with agencies that focus on Hispanic markets, that way you can avoid any international incidents.
Below is the copy of the article posted by Reuters
Burger King ad angers ambassador
(Reporting by Mica Rosenberg)
MEXICO CITY (Reuters) – A Burger King advertisement for new Tex-Mex style hamburgers, which features a squat Mexican draped in his country’s flag and an American cowboy, has offended Mexican officials who want the spot pulled.
Mexico’s ambassador to Spain said posters for the new “Texican whopper,” a cheeseburger with chile and spicy mayonnaise, inappropriately display the Mexican flag, which is draped over the diminutive wrestler like a poncho.
“This advertisement denigrates the image of our country and uses improperly Mexico’s national flag,” Jorge Zermeno wrote in a letter to Burger King in Spain, the Reforma newspaper reported on Monday.
The ambassador contacted the local offices of Burger King after he saw the posters in Spain, Reforma said. The burger is only available in Europe, according to the paper.
Mexico has strict laws prohibiting the defamation of the flag, Zermeno said. He asked Burger King to cancel the ad campaign that “offends Mexicans and Mexico.”
The Miami-based fast-food chain Burger King was not immediately available to comment.
Last year, Sweden’s Absolut vodka angered many U.S. citizens with a publicity campaign in Mexico that idealized an early 19th century map showing chunks of the United States as part of Mexico. The campaign was later dropped.
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