A Brief Latin Colonial History

During the early 16th century, Spain and Portugal began to colonize the Western Hemisphere of what is today North & South America. In order to cultivate the land for agricultural production & commerce, the colonizers began to enslave the conquered the Ameri-Indians and use them for labor. However, this proved inefficient because the Ameri-Indians were not accustomed to being under the hot sun and enduring such harsh physical labor so colonizers began bringing slaves from Africa to improve agricultural business.

A large majority of Africans were shipped to Brazil, the Caribbean such as Puerto Rico and Cuba and near the coast of Central and South America. With these 3 ethnic groups now permanently established in the “New World” the people began to intermingle within the colonial society, creating groups and subgroups within a caste system, a system that describes each particular ethnic group according to their social status in society. Hispanics began to identify themselves according to their rich tradition, culture, history, and food, all originating from 3 distinct societies merging together.

The Three Major Groups in Hispanic Society

Iberian: Those originating from Spain & Portugal.

Ameri-Indian: Those originating from Native Americans such as the Tainos, Aztecs, and Mayans.

Africans: Those originating from Africa. Ethnic subgroups emerged from intermingling:
Afro-Cuban
Afro-Caribbean
Afro-Brazilian
Afro-Panamanian

When marketing to a particular Hispanic ethnic group you must also study the geography in relation to which ethnic population resides according from the largest to the smallest number of groups within a local area. Hispanics tend to gather around major urban areas. This allow Hispanics to maintain their language and culture because they’re in close proximity to other individuals that share ethnic characteristics.

Hispanics also group themselves according to their country of origin. For example, Mexicans live in the Southwest such as Texas, Cubans tend to reside in Florida and Puerto Ricans and Dominicans largely populate Puerto Rico.

I managed to find an example of a illustration of a typical caste system in early Spanish colonial times. The caste system in a way acts like a status report for the Spanish monarchy on how the colonies are doing.

written by

I 'mFrankie De Sotoand I was born on the beautiful island of Puerto Rico. I graduated at the top of my class from the University of North Texas with a BA in Art and 2 minors in Marketing and Radio, Television, and Film. I have been doing graphic design for the past couple of years creating graphics for advertising, signs, brochures , and flyers but I decided to return to school to expand my knowledge into more new media applications such as web design, human /computer interaction, Flash animation and marketing communications. I graduated with an MFA in Arts & Technology at the University of Texas at Dallas. My current studies are focusing on social media and marketing communications which in part encouraged me to begin this blog as well as my love for Hispanic culture and online media practices.
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6 Responses to "A Brief Latin Colonial History"

  1. melissa says:

    I admire the whole latina culture. Its nothing but celebration and love. It makes me grateful to be hispanic. I believe there is more history to hispanics then there is to any other culture. huge wide spread culture it is. hispanic culture is so famous that every body wants a peace of it. rather it be fun or educational, art, dance and food. This web site is very useful and educational. I cannot see why this site would not make it big. It gives me the peace of mind that educational information is available and what I did not know then I can know more of now. Me being able to cross reference my heritage other than looking answers the hard way, solpersona gives me great knowledge and respect. interesting website. I cannot wait to read up on more of hispanic history. Thank you very much.

  2. fdesoto says:

    Thanks, I hope to make this blog as informative as possible and up to date with the latest information, I hope to expand to other issues and topics down the road. Feel free to pass this blog to others, mt intent is to make this an open discussion on particular issues.

  3. Topics about Hispanic » Blog Archive » solpersona says:

    [...] admin put an intriguing blog post on solpersonaHere’s a quick excerptMe being able to cross reference my heritage other than looking answers the hard way, solpersona gives me great knowledge and respect. interesting website. I cannot wait to read up on more of hispanic history. Thank you very much. … [...]

  4. fdesoto says:

    I really appreciate it, I am still continuing my research on Hispanic history but at the same time I am also gonna post some great tips on Hispanic marketing. I hope you enjoy them.

  5. Breaking the Latino stereotype will lead to Hispanic marketing success | Solpersona says:

    [...] Miss Universe 2010 introduced a diversity of beautiful women from all over the world but of course I was cheering for Miss Puerto Rico, Mariana Vicente. Even though Miss Mexico, Jimena Navarrete, won I was very happy that Mariana Vicente was in the top 10 but wait, was she really Puerto Rican? Was she really a Latina? I’m sure some these questions were in some people’s minds because of her blue eyes, blonde hair and light complexion she would be considered a Caucasian but in fact she was born and raised in San Juan, Puerto Rico. Mariana Vicente is an example of breaking the stereotype that all Latinos are assumed to have dark skin, brown eyes and dark hair when in fact there is so much ethnic diversity within Latin America and the Caribbean. A brief history about Spanish colonization and ethnic intermingling can be found on one of my earliest post. [...]

  6. Lewis Litsey says:

    Hey there, long time lurker here with my first ever comment! My only daughter is getting married to her lovely mexican boyfriend soon, and I’m tasked with doing the wedding arrangements! I thought enchiladas would be a nice finger food, so trying to find some good enchilada recipes. What do you think? Any more ideas?? Anyway, thanks for your hard work as ever…

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