2010 Hispanic PR and Social Media Conference Day 2: The Blogueros, Hispanic Media Coverage

This blog post has the final two sessions that I attended at the 2010 Hispanic PR and Social Media Conference on Day 2. Please check out my previous blog posts if you want to read more of what I posted while I was at the conference. It was very informative and I hope you’ll get alot out of it.

Meet the Blogueros: A Roundtable Discussion with the Top Guys in Social Media

Bloggers don’t want jazzy words they want content, keep it simple.

• Use feeds in blogging
• Give your blog a personality
• Bloggers, accept releases that you believe in
• When receiving products for review, give it disclosure and it’s yours to keep

Insights on the Do’s and Don’ts of Hispanic Social Media Measurements

How to engage.

• Social equity equals trust
• Do your research
• Determine your goals
• Determine a profile that works for you (brand)

To be successful at Twitter.

• You have to build trust and credibility
• Be human
• Do not buy Twitter followers
• Do not overpopulate tweets with brand messages
• Retweet articles unless you actually read it
• Determine how influential you are within your community. Use Tweet Level or Twitalyzer
• Don’t automate
• Be conversational
• Follow people who are relevant
• Answer @ replies
• Use Twitter to also ask questions

Your story’s potential reach.

• Hispanics are 31% more likely to be in Twitter than the net population
• Measuring realistic growth prospects based on the brand’s equity against key competitors by Hispanic sub-segment
• In social media, don’t over commit sales growth
• Optimize your targeting technique on a weekly basis
• Find the audience even when the client isn’t looking
• Expert monitoring and analysis allows for informal decisions
• Action listening incorporates discernment

Your Ultimate Guide to Scoring Great Coverage with Traditional, Broadcast and Online Hispanic Media

Latino media is all about connecting to your culture.

• Trends: Hispanic print first to penetrate a certain market
• Latinos are informal and personal
• Make sure what you pitch affects the Hispanic culture
• Latino media-appreciate them to reach them
• In press releases, know who you are targeting. Blind distribution is dead
• The most important angles stories: Advice for living, entertainment, education and family

Related articles

• New Survey Finds American Advertisers Acknowledge Hispanics’ Impact on U.S. Culture but Half Don’t Market to Nation’s Largest Minority (eon.businesswire.com)
• Core Values And General Cultural Insights Of Us Hispanics (slideshare.net)
• Texas Power Company Launches Facebook Game for Local Hispanic Consumers (insidefacebook.com)
• Twitter for Corporate PR (costpernews.com)
• Strategic Social Media conference (stuartbruce.biz)