2010 Hispanic PR and Social Media Conference Day 1: Experiential Marketing, Trends and Socialization

This is a continuation of my last blog post of the notes that I took down from the first day at the 2010 Hispanic PR and Social Media Conference. The next two posts will cover Day 2 so stay tuned!

Experiential Marketing: How to Successfully Engage Latinos One-to-One

Experiential marketing engages brand one on one.

• Make connections
• What is it that the consumer wants?
• Latinos are powerful consumers, engage them as such
• When engaging the consumer, know what the product wants to do and where to target

Building Relationships in the Hispanic Community

Build relationships with the community by fulfilling a need.

• Use the PR tools available to you: Stakeholder relations, media relation, social/digital media, events and internet communications

Digital strategy using social media.

• Go to them and foster their communities
• Be multidimensional, study and utilize the various social media platforms that will work for your engagements
• Once you established an engagement always continue with it
• Always be transparent
• The social media process is: Listening-Participating-Leading

A Review of Key Issues and Trends Every Marketer Needs to Know about Hispanic Social Media

Hispanic marketing trends.

• Think about how you want your brand to be talked about
• Embrace social media
• Help consumers help each other

Are Hispanics More Social?

Human communication has become mass communication.

• Latinos are born social
• Being social is hardwired into the Hispanic culture
• Hispanics rely more on word of mouth
• Young Hispanics are driving media today
• Last 11 months about 3.3 million Hispanics came online and started leapfrogging the internet
• The Internet IS the facilitator of Hispanic culture
• Hispanics leaping more into mobile technology
• Hispanics really like social networking sites
• 17% Hispanics are on Twitter
• Hispanics are the most active social media users: 47% Creators, 41% Critics, 27% Collectors, 50% Joiners, 75% Spectators, 17% Inactives

Why Hispanics are more social?

• There’s not enough content online for Hispanics
• Younger Hispanics like using online media
• Easily able to find people of the same culture as yourself

Popular social networking sites are used to engage Hispanics

• 18% Facebook, 15% Twitter, 5% MySpace, 8% Other

Related articles

• Use Social Media To Get To The Source (ricksrss.com)
• Word Of Mouth Advertising (lazerpromotions.com)
• Why Social Media Experts Hate Being Called Experts (socialmediatoday.com)
• Texas Power Company Launches Facebook Game for Local Hispanic Consumers (insidefacebook.com)
• 21 Rules for Social Media Engagement (mashable.com)