Reinventing Discovery by Michael Nielsen Book Review

Reinventing Discovery is a book by Michael Nielsen that focuses on the idea of using online tools to help amplify collective intelligence and collaboration in the fields of science research and problem solving. As scientists, engineers and mathematicians utilize this concept to efficiently find solutions to almost unsolvable porblems, policies and traditional rules prevent others to share their research for fear of competitors and loss of grants and funds. I really enjoyed this book, it’s a good break from marketing and advertising social strategies. It also shows the importance of online tools to help build networked communities and open science.

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I 'mFrankie De Sotoand I was born on the beautiful island of Puerto Rico. I graduated at the top of my class from the University of North Texas with a BA in Art and 2 minors in Marketing and Radio, Television, and Film. I have been doing graphic design for the past couple of years creating graphics for advertising, signs, brochures , and flyers but I decided to return to school to expand my knowledge into more new media applications such as web design, human /computer interaction, Flash animation and marketing communications. I graduated with an MFA in Arts & Technology at the University of Texas at Dallas. My current studies are focusing on social media and marketing communications which in part encouraged me to begin this blog as well as my love for Hispanic culture and online media practices.

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