I was at a recent SEO meetup presented by DFWSEM where Rob Garner,Vice President, Strategy at iCrossing, covered search and social concepts and social signals on search. He explains that even social media, if properly strategized, can help in searchability. It’s pretty interesting that illustrates that SEO elements can also be applied to social media signals. Below are some notes that will better explain his perspective on a effective communication plan that will bring both relevancy and engagement. By the way, he came out with a book that you might want to add to your content marketing collection.
Manuell Castells and his Theory of Space of Flows
Information can be propagated and disseminated quickly across the globe through networks.
If you have a site or any web presence, you’re a publisher.
Elements of Real – Time Marketing
Natural Language Connects Social & Searches
Increased network size is an SEO tactic. Build up your networks, the greater the network, the greater your search sphere of influence.
How Search & Social Works?
Social Relevancy: An SEO View of Google +
Combining SEO and Social will definitely increase visibility.
Why Social Signals are important to search?
Share Graph: A New Social Link Graph
Social Signals Reveal High Velocity Content & Interests
Active Distribution & Passive Distribution Search engine performance deep network analysis
Search tools to utilize: Think with Google and Google Ad Planner for market research.
Search metrics reflect content performance.
Social networks are becoming more algorithmic.
Facebook partnered with Bing for more search functionality, they may actually buy Bing (rumor).
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