Archive for category: Hispanic Marketing

Hispanicize 2012 In Miami Florida
Hispanicize 2012 is a conference that offer the latest trends in the emerging media and entertainment industry.

Hispanicize 2012 Comes To Miami For Latino Online Media & Marketing Innovation

It’s great to know that the Hispanicize conference has been going three…

01 Apr 2012 ⋅ by Frankie De Soto ⋅ in Emerging Media, Featured, Hispanic Marketing, Hispanic Online Media ⋅ 1 Comment ⋅ Tags: Latino, Public relations

Solpersona Blog Will Now be Known as Media Rumba. New Content Will Be Added.
I felt that it was time to evolve my blog that will capture more of my interests.

After some time doing research, I felt that it was time to evolve my blog that…

08 Feb 2012 ⋅ by Frankie De Soto ⋅ in Emerging Media, Featured, Hispanic Marketing, Hispanic Online Media, Interactive Media, New Media Art ⋅ 0 Comments

Kmart's Madres Y Comadres Online Media Campaign Targets Latinas for Christmas
Madres y Comadres (Mothers and Wives) is an eight-part original Spanish language webnovela campaign on YouTube.

I was presented with this online video campaign by Akua Harris of ICED Media and…

12 Dec 2011 ⋅ by Frankie De Soto ⋅ in Hispanic Marketing, Hispanic Online Media, Video Posts ⋅ 0 Comments ⋅ Tags: Kmart, video marketing

Texas State University Center for the Study of Latino Media and Markets
Texas State University San Marcos, has developed to educate students and professionals alike on how to better develop strategies to the growing Latino consumer market.

A couple of months ago, I introduced myself to a professor, Dr. Federico Subervi,…

17 Jan 2011 ⋅ by Frankie De Soto ⋅ in Hispanic Marketing, Hispanic Online Media ⋅ 2 Comments ⋅ Tags: Federico Subervi, Texas State University–San Marcos

After reading Scott Stratten’s book, UnMarketing, I was very impressed…

11 Jan 2011 ⋅ by Frankie De Soto ⋅ in Hispanic Marketing, Hispanic Online Media, Video Posts ⋅ 0 Comments ⋅ Tags: relationship marketing, Scott Sttratten, UnMarketing: Stop Marketing. Start Engaging.

Hispanic Online Community Rallies to Support Lance Ríos and Being Latino
How did the Being Latino shutdown affected you and what did you do to support Lance's efforts to bring it back?

These past two days were probably one of the most stressful days that Lance…

16 Dec 2010 ⋅ by Frankie De Soto ⋅ in Hispanic Marketing, Hispanic Online Media ⋅ 16 Comments ⋅ Tags: Being Latino, Hispanic online community, Lance Rios

I had a great opportunity to interview Joe Kutchera at the Spanish Language…

16 Nov 2010 ⋅ by Frankie De Soto ⋅ in Featured, Hispanic Culture, Hispanic Marketing, Hispanic Online Media, Video Posts ⋅ 8 Comments ⋅ Tags: Frankie De Soto, Hispanic online media, Joe Kutchera, Latino Link, Spanish Language Media Conference

In an earlier post, I mentioned that I was invited to watch the pre-screening…

08 Nov 2010 ⋅ by Frankie De Soto ⋅ in Hispanic Culture, Hispanic Marketing, Hispanic Online Media ⋅ 1 Comment ⋅ Tags: Aldo Quevedo, community engagement, Dieste, Hispanic film documentary, Hispanic influencers, Hispanic opinion leaders, Pepsi YO SUMO

Introduction: Hispanic Media in Today's Political Climate
Political candidates in this year's election campaigns are definitely making an effort in winning the Latino votes and rightly so since Latinos are the fastest-growing minority group in the United States.